Communicating your leisure centre’s atmosphere through social media can be an effective way to attract new customers and engage with your existing ones.

Through our new Consumer Insight Panel, we are able to see which social media platforms users and non-users are engaging with where club atmosphere is a key driver in their choice of leisure centre/club.

Here are some tips to help you communicate your leisure centre’s atmosphere through social media:

• Use visuals: Visuals are a powerful tool to communicate your leisure center’s atmosphere. Use high-quality images and videos to showcase the facilities, equipment, and activities that your leisure center offers. Make sure that the visuals are engaging and capture the essence of your leisure center’s atmosphere.
• Highlight customer experiences: Encourage your customers to share their experiences at your leisure centre and use their feedback to showcase the atmosphere of your center. Share customer reviews, testimonials, and pictures to create a sense of community and inclusivity.
• Use language that reflects your brand: Use language that reflects your leisure centre’s brand and personality. If your centre is known for its fun and energetic atmosphere, use language that conveys this energy. If your centre is known for its relaxed and calm environment, use language that reflects this atmosphere.
• Share events and activities: Share upcoming events and activities at your leisure centre to create excitement and anticipation. Use social media to promote events, share pictures and videos, and encourage customers to attend and participate.
• Engage with your audience: Engage with your audience by responding to comments and messages, asking for feedback, and creating polls or surveys. This will help you understand your audience’s preferences and needs and tailor your social media content accordingly.

To find out how access to our Consumer Insight Platform can help with your social media and new member acquistion strategy, contact julieallen@active-insight.org