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Reporting the attitudes and perceptions towards physical activity


What is HAFOS?

Active Insight’s HAFOS survey is the Leisure Industry’s only national survey; reporting the attitudes and perceptions towards physical activity, including current behaviours and usage to identify key importance and encouragement factors to gain further insight into potential customer interest.

HAFOS has now been running for over a decade, with all data being collected and collated by Active Insight.

As a result of our extensive fieldwork, we are able to provide the industry with reliable, unbiased and up to date information on UK consumer attitudes and trends. Each HAFOS report has a specific focus, this year being the change of attitude and behaviour over the last 5 years.

HAFOS is a street based consumer survey and to date we have interviewed over 25,500 members of the public in over 40 locations/local authority areas in the UK.

HAFOS is a key tool in developing commercial policy at your centre, creating targeted plans based on the perceptions of the public and letting you get a headstart on your competitors.

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To talk to our experts about HAFOS, please email us –

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