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Moving Communities

Moving Communities

Active Insight are one of the key partners delivering Moving Communities to the sector. The Moving Communities platform tracks participation at public leisure facilities and provides new evidence to monitor the sector’s performance, sustainability and social value. This data will assist local authorities, leisure providers and policymakers to support the recovery of public gyms and leisure centres, taking informed decisions to keep our nation active.

Sport England and Government recognise the vital role that gyms and leisure centres play in helping people to be active. In order to fully understand this role, Moving Communities will track participation at public leisure facilities and provide new evidence to monitor the sector’s performance, sustainability and social value.

Moving Communities will measure the impact of £100m  National Leisure Recovery Fund provided by the Exchequer and administered via Sport England, to inform future investment decisions to help strengthen communities and improve our nation’s health and wellbeing. Further detail on the fund here:

Moving Communities Community Survey –

Survey Live Now!

What is it?

The Moving Communities Community Survey is a standardised on-line survey designed for local authorities and leisure centre operators, to help engagement with residents regarding their attitudes and perceptions about physical activity and active leisure in their local community. It is a service available to download and use free of charge via the Moving Communities Platform.

Why should local authorities use it?

  • It will provide insight into what local residents think about physical activity, active leisure, active travel and sporting activities, as well as respondents’ views on opportunities available in their local area.
  • It will help understand the barriers that exist for residents, which stop them being more active, providing insight on what you can do to encourage them to be more active.
  • It can provide insight on the characteristics and differences between those who use public sport and leisure facilities and those who do not.
  • It will help Identify perceptions of public sport and leisure facilities amongst both non-users and users.

In addition, by using this service Sport England and other sector organisations will benefit from insight into the barriers and perceptions on a national basis (England only), helping us to make strategic decisions and achieve the aims/objectives of Uniting the Movement.

What does the survey cover?

The questions in the standardised survey cover the following key areas;

  • Current levels of physical activity
  • Physical activity aspirations
  • Indoor physical activity (including local leisure centre provision)
  • Outdoor physical activity (including local outdoor provision)
  • Active travel
  • Children and families

A full copy of the MC Community survey can be provided by completing the enquiry form at the bottom of this page.

Moving Communities Sample Report:

What are the different ways I can use this survey?

The survey can be used in two different ways.

Option 1: Freemium Service

All local authorities who are signed up for the Moving Communities platform can use the online survey and get basic results presented on the Moving Communities platform free of charge.

Option 2: Premium Service

For an additional fee local authorities can get an enhanced service including the following;

  • Weighting of your results using a model based on the most current population estimates (2021 census data). This will help address any bias in the results due to certain demographics being over or underrepresented.
  • Ability to benchmark you results against weighted national benchmarks.
  • Addition of up to 3 “local” questions at the end of the standardised survey.
  • Enhanced support and guidance to implement the survey successfully and understand the results.

Weighting Model

The weighting model is used to help address bias in the survey results, as online community surveys are typically completed by more females and older people, than are present in the local community. The model has been developed by Sheffield Hallam’s Sports Industry Research Centre and takes the following demographics into account:

  • Age
  • Gender
  • Ethnicity (depending on local demographics)

Further details of the weighting/modelling technique to be used will be made available as part of the on-boarding process.

To find out more about this exciting new initiative, please complete the form below and a member of the Moving Communities team will be in touch to discuss further.


    More Information

    For more information call or email Alison on 01603 814233 alisonrivers@active-insight.org

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