An impressive team effort

Active Insight and Nurturing Skills joined forces, the outcome of an impressive team effort was monumental. It started well with the tender – to provide pre-sales business development to the new Queen’s Park Sports Centre, Chesterfield Borough Council (CBC).  We achieved a tender evaluation score of 99.4% – our collaboration was the perfect match to accomplish CBC’s desired target. 

About us

Active insight is the leading provider of Customer Insight, Business Intelligence and Consultation services to the cultural services, active leisure, and health and fitness industries. Nurturing Skills specialises in generating leads, increasing conversions and boosting sales by providing essential tools to the health and fitness industry, including sales systems, sales training, sales management, and lead growth strategies to improve business. Nurturing Skillsproudly boasts the completion of FIVE successful pre-sales projects in less than three years.

The Client

Chesterfield Borough Council (CBC) The new Queen’s Park Sports Centre is funded by £6.725 million from Chesterfield Borough Council, £2.5 million from Chesterfield College (as part of a dual-use agreement), £2 million from Sport England’s Strategic Facilities Fund and £25,000 from Squash England.

The scope of our work:

• Developing a highly skilled and professional Sales Development team consisting of agreed members of CBC staff comprising up to 3 FTEs  to deliver the project elements (1-4) by Jan 2016 – Delivered
• An innovative sales training option to maximise staff effectiveness both during the proposed sales period and post sales. The training should be sufficient to provide for at least 20 staff and be completed in September 2015. – Delivered
• Focused sales and marketing activity outlined to achieve the new membership sales targets – target overachieved by 30%, an additional 250 sales, the cheapest of these 200 at £19.99
• Provide experienced sales leadership with a measurable track record of similar size projects that delivers professional, result orientated skills and behaviours which will provide a measurable return on investment through identified results and sales reports. Team remain in place, currently generating an average of 25 sales per day
• Assisting in selecting CBC employees to the Sales Development Team to enable them to gain the experience of how to sell, achieve targets and maintain a competitive edge, as well as future proof sales performance post project completion. Team remain in place, currently generating an average of 25 sales per day
• Lead, supervise the team and sell at agreed sales venues as well as provide flexible and timely off-site online support to provide the coaching, supervision and influence the Sales Development Team need to produce the results required.

Sources of enquiry were as a direct result of excellent outreach work, targeting hard to reach populations in locations they were comfortable in, colleges, market places and supermarkets.