The leading provider of Customer Insight and Market Intelligence for the Active Leisure sector.
Active Insight is the UK’s leading provider of customer insight, market intelligence, and consultancy services for the active leisure, health, fitness, and cultural sectors.
We support our clients with cost-effective, data-driven solutions that help organisations better understand their customers and create memorable service experiences.
Our Services
Active Insight has a powerful data driven suite of Customer Experience platforms that support organisations in enhancing their service delivery.
Valuable Insight & Support
For over 25 years, Active Insight has been a trusted partner to organisations across the leisure sector, delivering valuable customer insight that drives meaningful improvements.
Our suite of Customer Experience (CX) platforms supports every stage of the customer journey – from initial enquiry through to onboarding, ongoing engagement and long-term retention. By providing easily accessible, real-time data, we empower leisure providers to better understand and manage the customer experience.
Whether you’re refining daily operations or shaping long-term strategy, our tools make it easier to deliver high-quality, consistent experiences that build loyalty and boost performance.
How our clients have implemented our services
Organisations using Active Insight’s products have seen measurable improvements in customer satisfaction, engagement, and retention. By leveraging our data-rich CX platforms, clients gain a clearer understanding of customer behaviours, needs, and preferences – enabling faster, smarter decision making.
From streamlining onboarding processes to identifying service improvements and tracking performance trends, our tools provide actionable insights that drive operational excellence. As a result, our customers report enhanced member experiences, increased loyalty, and stronger business outcomes across.
Clients we have worked with
“The suite of Active Insight platforms really is the golden thread that ties together our customer service experiences.”
“Having all of the data in one place is so valuable. We get an pulse check of our customer experience in real time.”
“We use NPS data to drive improvement and consistency across the customer experience, turning strategy into action.”
