Taking Customer Insight to the next level
NextGenCI is Active Insight’s new consumer insight and intelligence platform, built specifically for the health, fitness, leisure, wellbeing and physical activity sectors.
Bringing together customer feedback, sentiment, behavioural insight and wider consumer intelligence, NextGenCI gives you a more complete picture of your customers, helping you make better decisions, improve experiences and build stronger relationships.
Go beyond traditional customer feedback
NextGenCI goes further than traditional Voice of the Customer platforms.
It brings together surveys and feedback with sentiment, social and reputation data, supported by wider consumer research — helping you understand not just what customers tell you when you ask, but what they’re saying, feeling and doing elsewhere.
From feedback to action
Capture insight throughout the customer journey, from onboarding and engagement to experience, NPS, retention and cancellation. Then go beyond the score to understand the themes, comments and sentiment driving the customer experience.
AI helps analyse feedback, identify themes and surface patterns faster, combining technology with Active Insight’s human interpretation and sector expertise.
Data → Insight → Action
Less time navigating complicated dashboards. More time understanding what matters and deciding what to do next.
One platform. A clearer view of your customers.
Whether you manage a single facility or multiple locations, NextGenCI helps you:
- Understand the whole customer journey — uncover what drives satisfaction, engagement, retention and cancellation.
- See the bigger picture — combine multiple sources of customer and consumer intelligence.
- Turn feedback into intelligence — use AI to uncover sentiment, themes and patterns faster.
- Compare and drill down — understand trends across your organisation and individual sites.
- Put insight in the right hands — support teams across operations, CX, marketing, sales, membership and leadership.
This isn’t an upgrade. It’s a completely new platform.
NextGenCI represents a major step forward in customer and consumer intelligence, designed to make insight simpler, more accessible and, most importantly, more actionable.
Ready to understand your customers better?
Discover how NextGenCI could help your organisation turn more customer data into meaningful insight and action.
Complete the form below to book a conversation with the Active Insight team.
