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Market Intelligence

For over 25 years, Active Insight has been an essential market intelligence partner to the sport, physical activity and cultural sectors, providing actionable intel for business decisions and strategy.

Work with leading industry organisations, local authorities and leisure and cultural trusts, as well as private sector operators and suppliers, our research has helped them to understand their customers and clients needs.

Our Market Intelligence services include:

User & Non User Research

When did you last really listen to your customers and local community to find out what they think? At Active Insight we compare these findings to market leading benchmarks, derived from tens of thousands of exclusive NPS surveys and thousands of non-user surveys.

We carry out one off and ongoing research using a variety of on and off-line methods and then help you interpret the data in your business decision making.

Benchmarking

Understanding your key stakeholders requirements and gaining insight into their views of you is vital to business growth. At Active Insight we can independently interview your partners and stakeholders to gain clearer insight into what you do well and if there are opportunities to improve. Our surveys are benchmarked so that you can see how you perform over time and against sector averages. This service can be entirely bespoke to your business needs.

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If you would like to find out more about this service, please contact us!

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